Amazon again strictly inspects the CE certification, and sellers who do not meet the requirements will not be available for sale

Date：2020/6/18　　Clicks：1494

In 2018, it can be described as a year when Amazon vigorously investigated and rectified. Various policies have tightened and the New Deal has been introduced, which has caused many sellers to be caught off guard! In the recent period, Amazon has begun to tighten the product certification problem. Waves of sellers have been removed from the platform because the products lack certification or the submitted certification does not meet the requirements.

CE certification audit tightened
According to the seller's home, many sellers broke the news recently, and received an email notification from Amazon requesting the corresponding product certification, otherwise they will not be able to continue selling products on the platform. For example, the following two European sellers who make toy categories:

Seller a: The seller said that the toys were sold well in the past, but now they suddenly have no editing rights, and they received an email from Amazon requesting that they submit CE certification materials for review.

The content of the email is as follows:

(Picture/email screenshot received by seller)
From the content of the email, Amazon believes that the documents provided by the seller do not meet the requirements of the platform. And let the seller provide the platform with a declaration of conformity and a product/package image showing the CE mark to the platform within the next 14 days.

Seller b: I put a toy category product on the German site, and also received a prompt to review: you need approval to sell on this category Toy and Games (you must get approval to sell in the toy and game category).

In addition, recently, a European account of the seller was spot-checked for product CE certification, resulting in the suspension of the sale of some links of the five sites.

Under normal circumstances, it involves categories that need to be classified and reviewed. Taking the above two sellers as an example, the seller must submit three materials: CE certificate, report, and declaration of conformity.

If the product needs to provide CE certification, the seller should deal with it in time to avoid affecting the subsequent operation plan. There may be many sellers who do not know CE certification very well. Therefore, before solving the problem of CE certification, it is best for sellers to have a relevant understanding of CE certification.

What is CE certification
Simply put, CE certification is a kind of safety certification mark, usually we can also directly call it "CE mark". In the EU market, "CE mark" is a mandatory certification mark, and some are regarded as manufacturers opening and entering the European market. passport. Therefore, for sellers in Europe, this certification is extremely important.

CE certification applicable to which products
In fact, the products that need CE certification are far more than limited to toys and games. For example, some charged products such as lamps, 3C products, kitchen and household appliances require CE certification.

In addition, the sale of these products that require CE certification on Amazon also requires classification review. Sellers can find "Global Store Compliance Policy" through gs.amazon.cn (Global Store Opening), view "Product Safety and Compliance" information, and see detailed regulations in "Local Laws and Regulations". You can also go to the official website of the European Union to learn about the requirements of the relevant directives.

What is the validity period of the CE certificate
The validity period on the CE certificate varies from 1 to 5 years.

Consequences of no CE certification
If it is found on the Amazon platform that there is no CE certification, it will generally prevent the seller from editing the product, and it is more likely that the seller's product will be directly removed.

Nowadays, Amazon's major sites around the world are very strict about the certification of various products. Some time ago, they also checked UL certification, FDA certification, WEEE certification, etc. Therefore, if your product involves related certification, it must be done in advance to prevent it from happening.