Amazon products strictly check CE marking, EU agent and declaration of conformity
Date:2020/11/23 Clicks:1035
The new EU product safety regulations-"Market Supervision Regulations (EU) 2019/1020" will come into effect on July 16, 2021. The regulations stipulate that all products with the CE mark need to be located in the EU (except the UK). The authorized representative acts as the person in charge of commodity compliance (hereinafter referred to as the "person in charge"). Except for medical equipment, ropeway devices, civil explosives, hot water boilers and elevators, all CE-marked products are subject to this regulation. Products sold in the UK will not be subject to this regulation.
Please note! ! !
If you sell products with the CE mark and are manufactured outside the EU, you need to ensure that such products have a responsible person in the EU (except the UK) before July 16, 2021. Otherwise, after July 16, 2021, selling CE marked products without the information of the person in charge of compliance will be regarded as illegal.
Cross-border e-commerce platform Amazon regulations:
European sellers, before July 16, 2021, need to ensure that their products with the CE mark have the contact information of the person in charge. Such labels can be affixed to the product, product packaging, package or accompanying documents. For products without the contact information of the person in charge, Amazon will remove the products from the shelves!
1. Why does EU cross-border e-commerce need a European generation?
1) According to EU legal requirements, in order to achieve product traceability, CE-marked products placed on the EU market by the manufacturer must be marked with the manufacturer’s name and contact address. If the manufacturer is from the European economy In countries other than EEA (including EU and EFTA), its products must also be marked with the name and contact address of the manufacturer and the manufacturer’s EU authorized representative on the label (nameplate or packaging).
2) In order to ensure that the EU competent authority can timely check the technical documents (TCF) of the products with the CE mark, overseas manufacturers should save the latest version of the technical documents in the EU authorized representative office, and the storage time is since the last batch of products exported 10 years later.
3) Any failures/accidents/recalls of products of manufacturers outside the EU in the EU should be contacted and notified by the EU agent and communicated with the competent authority.
2. What is an EU agent?
European Authorised Representative (European Authorised Representative or European Authorized Representative) refers to a natural or legal person explicitly designated by a manufacturer located outside the EEA (including EU and EFTA) of the European Economic Area. The natural or legal person can represent the manufacturer outside the EEA to perform the specific duties required by the relevant EU directives and laws for the manufacturer.
1) The new method directive requires that the EU authorized representative must be located in the European Economic Area and have a business registration address;
2) The competent authorities of the EEA member states can find an EU authorized representative at any time to check whether the overseas manufacturer has fulfilled the duties required by relevant EU directives and laws;
3) The manufacturer's general commercial representative (such as an authorized dealer), whether located in the European Economic Area or not, should not be confused with the EU authorized representative;
4) Although the EU authorized representative can perform the specific duties required by the relevant EU directives and laws on behalf of the overseas manufacturer, the manufacturer is still the party that bears the main responsibility.
1. Who can be the responsible person for product compliance in the EU?
Manufacturer or brand in the EU
Importers in the EU
Authorized representative in the EU
Delivery service providers in the EU
The person in charge cannot be located in the UK
2. What are the duties of the responsible person in the EU?
(1) Collect the EU declaration of conformity of the product, and ensure that when receiving the request from the relevant EU agency, it can provide additional documents proving that the product meets the EU standards in a language that the relevant agency can understand. Relevant documents include: EU Declaration of Conformity (DoC), technical documents (such as third-party test reports, safety certification certificates, etc.) EU Declaration of Conformity (DoC) refers to: a manufacturer issued a copy of compliance for CE Marking products A written statement that the main purpose is to prove that the product meets EU requirements for such products.
(2) Inform relevant agencies of any risks that may be caused by the product.
(3) Take necessary corrective measures to rectify any non-compliance of the product.
3. European application process and cycle:
1. The customer provides the CE certificate, application form, etc. (our company can also handle it without a CE certificate);
2. Sign the contract;
3. Sign agency agreement with EU authorized representative;
4. Provide customers with European generation agreement (address and telephone, etc.);
5. Follow-up service confirmation (such as providing DOC files, etc., need to increase the test fee);
6. It will take about 10 working days from the receipt of samples and payment.