Important reminder: Amazon strictly investigates Oudi information

Date：2021/5/8　　Clicks：914

Recently, many Amazon European sellers have received notifications from Amazon: If your CE-marked products do not declare EU responsible person information, your CE-marked products may be banned from FBA shipments to the EU on June 11, 2021. According to the "EU Market Supervision Regulations 2019/1020", products with the CE mark required to be sold in the EU need to have a person in the EU as the product compliance contact ("person in charge")

The European Union will implement new product safety regulations on July 16, 2021. After the implementation of the new regulations, it will become illegal to sell CE-marked products in the EU without an EU responsible person. Before July 16, 2021, you need to make sure that your products with the CE mark are affixed with the contact information of the person in charge. Such labels can be affixed to commodities, packaging, packages or accompanying documents.

1. Definition and Responsibilities of EU Authorized Representative
The European Authorized Representative (European Authorized Representative) refers to a natural or legal person explicitly designated by a manufacturer located outside the European Economic Area EEA (including EU and EFTA). The natural or legal person can represent the manufacturer outside the EEA to perform the specific duties required by the relevant EU directives and laws for the manufacturer.

The new method directive requires that the EU authorized representative must be located in the European Economic Area and have a business registration address (some countries also require the EU authorized representative to have a company registration number or an EU VAT registration number);

The governments and competent authorities of EEA member states can directly approach the EU authorized representative at any time to check whether the manufacturer outside the EEA has fulfilled the duties required by the relevant EU directives and laws;

The manufacturer's general commercial representative (such as an authorized distributor), whether located in the European Economic Area or not, should not be confused with the EU authorized representative required by the New Method Directive;

Although the EU authorized representative can represent the manufacturer outside the EEA to perform the specific duties required by the relevant EU directives and laws for the manufacturer, the manufacturer is still the party that bears the main responsibility.

Without the consent of the manufacturer, the EU authorized representative shall not independently change the products manufactured by the manufacturer outside the EEA, even if it is to make the product in violation of the EU product directive requirements.

2. Why do you need an EU authorized representative?
In order to ensure the safety of products sold on the market within the EU, and to ensure that CE-marked products imported from outside the EU meet the requirements of EU laws and regulations on consumers, property, and environmental protection, EU laws have The manufacturer puts forward the following requirements:

1) Appoint an EU authorized representative (EU authorized agent):
Manufacturers outside the EU must appoint an EU Authorized Representative (Authorized Representative) established in the 30 member states of the EU + EFTA to specifically represent the manufacturers outside the EU and the governments and governments of 30 European countries. Dealing with institutions.

2) The authorized representative must be printed on the package:
The name and address of the manufacturer’s EU authorized representative (EU authorized agent) must be clearly printed on the packaging, label, and instruction manual of the products affixed with the CE mark imported from outside the EU.

3) "Technical documents" must be kept at the EU authorized representative (EU authorized agent):
The EU authorized representative (EU authorized agent) must keep the latest "Technical Files" (Technical Files) of all products affixed with the CE mark. According to EU law, it can be provided to the CE supervision agency in the EU for inspection at any time and in a timely manner. After the last batch of products are put on the market, their technical documents should be kept at the EU authorized representative (EU authorized agent) for at least 5 years.

4) Establish an "accident prevention and supervision system":
Manufacturers outside the EU must establish an effective "accident prevention and supervision system" within the EU, and provide assistance through their EU authorized representatives (EU authorized agents) for product accident reports, notifications, recalls, etc.

3. Application Process for EU Authorized Representative
· The customer provides product information, CE certificate, European application form, etc. (our company can also handle it without CE certificate);
· Both parties sign a contract;
· Sign agency agreement with EU authorized representative;
· Provide customers with European generation agreement (address and telephone, etc.);
· Follow-up service confirmation (such as providing DOC files, nameplate labels, etc.);
· Cycle: about 5 working days.


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